To cut it short, I would say celebrity branding is all about transferring the value from a person to the product he or she endorses. Celebrities can be used in several ways to endorse a luxury fashion brand or show an association with the brand. The classic and most widely utilized method is the paid-for media advertisement mostly found in fashion magazines and television.
Building Branding With Celebrity
To cut it short, I would say celebrity branding is all about transferring the value from a person to the product he or she endorses. Celebrities can be used in several ways to endorse a luxury fashion brand or show an association with the brand. The classic and most widely utilized method is the paid-for media advertisement mostly found in fashion magazines and television.
Labels:
Branding,
Endorsements